Wednesday, 24 April 2013

FireFigures- Legit or not? Not!

Quick update..

The question on a lot of people's minds were "Are FireFigures Legit?"


So I decided to try and ask a few Ubisoft branches in Asia to see if they had any info and here's Ubisoft Singapore's reply.. 


(I covered their names just in case they weren't comfortable with it, and mine too as I'm paranoid like that.. haha!)




So there you have it, they aren't licensed to make these products. Our fears were right.

Your friendly blogger doing his part for the community! :D Will update more info if there updates in the next few days so watch this space!

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Edit: I was thinking of adding some comments to clarify why I posted this in the first place, but it seems there are some people who are very unhappy with what I did..

Anyway..
I'm not saying Fire Figures are a scam. They have not shown any evidence of that so as the saying goes, they are innocent until proven guilty. 

My question was, "Are these figures licensed by Ubisoft?" as there has been no mention of the agreement by Ubisoft to my knowledge. Many others were also asking the same questions on Facebook as well as forums. Since there was no confirmation of this, I decided to ask Ubisoft Singapore and Ubisoft South East Asia if they had any info. Why them and not other branches? Firstly I'm from Singapore so I asked my local Ubisoft branch and I believe seeing somewhere that Fire Figures were based in Asia so why not ask those who are closer to the source?

Ubisoft Singapore replied while Ubisoft SEA did not. My intention was to get more info, not to get Ubisoft to shut them down. Of course by bringing this to their awareness, I'm indirectly doing the latter but in this day and age, are you telling me that Ubisoft won't find out about this sooner or later?

However, the figures are not licensed whether Fire Figures are a scam or not. There's no 2 ways about that and informing people was my intention. I never told anyone not to buy these figures nor do I plan to. Unlicensed stuff are everywhere, I'm aware of that. It's your money, your choice. I have no say in that. I'm not going to condemn you or judge you in any manner if you decide to continue buying the figures. For all I know, I might even buy them someday. That's how good the figures look! But the fact remains that these figures are not licensed.

Why do I keep harping on the fact that they aren't licensed since I already know there are so many unlicensed stuff out there. Based on the screenshot, Ubisoft apparently will attempt to close their FB page which means they aren't happy about it. If Ubisoft decides to crack down 
on Fire Figures, then what?

There's always a possibility that a new company that no one knows about could be a scam, like it or not but that's the worse case scenario which hopefully and I believe won't happen. PayPal has a window of 45 days to open a dispute should such a thing happen and we can and should make use of that in case the worse happens. What I'm more concerned about is, if Ubisoft shuts them down, what happens to the orders? It could take days, months or never.. that is impossible to tell. Do we get a refund then or do we get just 1 or 2 of the Assassin figures and the rest never get produced? It's hard to say but if I'm going to put down that much money on their products, I would like to be assured I wouldn't have to worry about this. Basically by having a legit license, I will be more confident in the company.

So go ahead and buy their products if you wish, it's your call but be aware of the possibilities mentioned. As I was typing this out, I read on their FB page that they are in talks with Ubisoft so it may all end well. As a collector myself, I do want to see Fire Figures do well with the Assassin's Creed figures, of course preferably with a proper license. As much as I'm concerned about the lack of the license, I too am impressed with the figures. As much as everyone else, I too want these wonderful 1/6 scale figures..

25 comments:

  1. "Your friendly blogger doing his part for the community!" <------You are an idiot. There are a lot of people (real collectors) who have waited for figures from FireFigures company and continue to wait. They are real fans of Assasin's creed franchise!!! but not you. Go and fuck yourself stupid dick!!!

    ReplyDelete
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    1. What is it that you are unhappy about? I merely posted info on whether the figures were licensed or not. I didn't tell anyone not to buy the figures.

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    2. GJ Juan Veron! :)
      I did that too but Ubi didn't reply to my msg...
      I'm happy these won't see the day-light now that we ALL know FF was making unofficial figures >:)

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    3. Well.. Thanks I guess :)
      Nothing wrong with customs but mass-producing for sales without a license.. Hmm..

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  2. Okay ^ So you'd rather buy non-legit memorabilia, knowing that the company that makes the franchise that you are such a "real fan" of, wouldn't see a penny of it?

    And more to the point, that you;d probably pay the money and never receive a product in return?

    *Sigh*

    Anyway, great work Juan :) My Ubisoft contact is researching on the UK end, still awaiting a reply from him, will post as soon as he lets me know (either way) :)

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    1. Thanks V! Do post info once your contact gets back to you :)

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  3. Good for you. In my opinion, how stupid can you be to NOT have the license and advertise the games logo, character name, etc.

    COLLECTIBALES? No communication? Website down as of 5:20 am EST?

    I smell a scam. Or, incredibly stupid people running FireFigures.

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    1. Too early to say if they are a scam and they definitely could have done better but the lack of license was disappointing.

      Thanks for posting :)

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    2. fuck you ...you are a stupid dickhead juan..absloutely it doesn't make no sense your way to act... FUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUCCK

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    3. I asked if it was licensed or not.. That's no sense?!

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  4. Honestly, what you did is to deprive others of opportunity to get 1/6 Altair!

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    1. It was my fault that they tried to make Assassin's Creed figures without getting a license? It was my fault that they thought they could make figures of a Intellectual Property owned by Ubisoft and that Ubisoft wouldn't do anything about it? Ubisoft would have found out about FireFigures even if I did not message them about it..

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  5. NOW ARE YOU HAPPY MOTHERFUCKER? THE FIGURE WON'T BE RELEASE BECAUSE OF YOU AND THE OTHER STUPID DICKEKHEAD LIKE YOU...FUCK YOU ALL THE LIFE..

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  6. who cares about it was linces or not, we have lost he oppurtunity to have altaiiiiiir..man you are been so stupid...the offence given you deserve all..

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  7. To all you guys (or maybe you're just one single guy) that post shitty comments as Anonymous: you're being stupid. If you really love the franchise that much, you wouldn't buy unlicensed figures. You just wouldn't. I love the Assassin's Creed franchise and would love to have some more high end collectibles and action figures of it but it has to be legit like Hot Toys their Ezio. I warned Fire Figures time and time again before they released their first figure for pre-order but instead of at least answering some questions and responding to errors they made, they just went ahead with their stupid plan. Not acquiring a license from something but using the name of the character and logo of the game is plain stupid. There are a lot of non legit figures on various licenses but they all use generalized names and no logos. Those are not legit but somewhere in a grey area. These figures from Fire Figures however where plain copyright infringement, nothing less nothing more.

    Thank you Juan for shedding some more light on this subject although I suspected it quite some time beforehand. It's a true shame since I really wanted these. But the moment they didn't responded on some serious questions, I hesitated and decided to wait for in-hand pictures. Good thing too.

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    Replies
    1. Thanks Lien, I'm just glad that some people get to see my point here.

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    2. Hey, don't worry about it. It's the internet. People hardly see common sense on it and usually don't bother with the law until it's convenient for them or something bad happens to them like their work gets stolen...

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  8. I am the first who has posted the first comment...(I have posteg by anonymous due the boring to subscribe, my name is patrick)
    I really want the ezio and altair figure and I really don't care if it was licenced or not..it was a good figure sold at good price, now all is gone in the shit..
    anyway firefigure has tried to bypass the copyright trying to sell a figure with the name of ezio and assassin's creed logo..big mistake..but ubisoft didn't know anything before juan's/others call and maybe the figure could be released with any problem..at all..btw fire figure has started to refund all the people..goodbye altair...

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    1. I'm sorry but I just don't get yours, or any of the others their, problem. It makes me wonder, should you ever create something that sells as well as the AC franchise, whether or not you would take legal action against people that would take your creation and sell it without paying or at least crediting you. I know I wouldn't be happy with people selling stuff based on things I created, that I worked for for years, etc and I doubt anyone would like that. Yes, Ubisoft is a company but that doesn't make it any different. Also, you're being quite naive if you think Ubisoft wouldn't have come across Fire Figures sooner or later and I doubt it would have been later then the release. Companies, and especially companies that create stuff, have a legal department and probably also a team that searched the internet for things like this. It wouldn't have taken them long even if nobody contacted them directly. I can't imagine that nobody posted about it on the official forums and whatnot just because they were happy about some company releasing stuff from the games. Hell, I was happy too in the beginning. I wanted these really bad. Just not bad enough to trust my money to a company that made spelling errors in their promotional shots, which were also extremely fussy, and didn't respond to some serious questions like the absence of the Ubisoft logo.

      Well, whatever the case, they got shut down and Juan might have been speeding up the process, it was inevitable.

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    2. well if they were really shady,and they would have put the ubisoft logo on the box would anyone have said anything?the absence of the logo was what got people into questioning.true it was a dumb move to say assassins creed on the box instead of doing like other companies and name it something else.but they were selling a figure with a flying machine accessory for cheap.people who were waiting around for more 1/6 scale A.C will never see them.hot toys has focused on other figures,and hot toys being hot toys,wont revisit that franchise again as they do resident evil. as for ripping off ubisoft,im sorry but that's just how business is done.companies rip each other off all the time for products.look at apple and HTC.if a person was ripping off my product,you will believe i would get a cut but would not shut them down.if the product was good,id make a deal.i pre ordered the figure and with the 1st hint of someone going to inform ubisoft i got my refund.but honestly would it have made a difference if they named it something else without a ubisoft logo?we see 1/6 knock offs all the time as collectors. their are unlicensed products like the countless lord of the rings,the marvel movie punishers,etc.no ones running to inform marvel or J.R Tolkien's living relatives are they?

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    3. "well if they were really shady,and they would have put the ubisoft logo on the box would anyone have said anything?"

      Yeah, and they would have been in even bigger troubles. Then they wouldn't have just been shut down, they would have had a lengthy trial waiting for them.

      "but they were selling a figure with a flying machine accessory for cheap.people who were waiting around for more 1/6 scale A.C will never see them.hot toys has focused on other figures,and hot toys being hot toys,wont revisit that franchise again as they do resident evil."
      And that makes it alright does it? Just sell it cheaply and it's no problem for nobody? Really, wake up from your fantasy dream. Never heard the phrase, 'if it's too good to be true it usually is'?

      "as for ripping off ubisoft,im sorry but that's just how business is done.companies rip each other off all the time for products.look at apple and HTC."
      Excuse me while I laugh a while. Companies may steal other companies ideas or products (noticed the word 'steal'?) but that almost always, if not always, end in lawsuits. That's one of the reasons they exist.

      "if a person was ripping off my product,you will believe i would get a cut but would not shut them down.if the product was good,id make a deal."
      And then you'd open the floodgates. It would send out a message that it doesn't matter that people steal from you, as long as it looks nice? Believe me, when you would actually achieve something like Ubisoft has, you won't be thinking like that anymore.

      "i pre ordered the figure and with the 1st hint of someone going to inform ubisoft i got my refund."
      So, you didn't trust them either did you nor in your own comments. Otherwise you would have kept your order because 'it looks nice so Ubisoft will let them produce it'...

      "but honestly would it have made a difference if they named it something else without a ubisoft logo?"
      Yes, it would have made a huge difference. Like you said, we see a lot of unofficial figures (unofficial is not the same as knock off mind you, knock off is in the same alley as these Fire Figure figures) but they all give them descriptive names. That's why they're still in the grey zone. But believe me, a lot of figures get reported and disappear from the Internet. I've seen quite a few of them in all these years.

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  9. Even though we have lost the chance on great figures for a great price, I can understand your reasons why you asked. However my views are different from yours since mainly I have works of art done by my own hands. But rest assured if a couple of people did this in a certain time, so can another group learning from what not to do that you have stated pointed them out. And people like collectors will patiently wait for the opportune time when we see a great figures such as the ones posted.

    So in other words, you just a gave a yellow brick road to another shady company to follow by on what not to do...

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  10. Hi everyone, first of all, I am not the same V replied here before. This is my first time to make a post here, and it's been long time since last time I've said anything on any blog. But the FireFigures issue really makes me want to say something, and that is:

    Those anonymous guys who are blaming Juan, where have your logic and rationality gone?!

    People blaming the guy who informed Ubisoft held (or are still holding) the argument as follows:
    1. A fan notified Ubisoft that there might be an unlicensed figure produced by FireFigures.
    2. Then, to protect their intellectual property, Ubisoft has stopped FireFigures from doing what they were doing.
    3. Plus there are a lot of unlicensed figures out there without people reporting them and attracting no legal dispute.
    4. Therefore, it is possible that FireFigures could get on and release the figure if nobody has notified the game company.
    5. Therefore, it is the fan's fault that FireFigures now cannot deliver.

    Yet, the blamers havemissed the point. There is one statement missing, which should come before (1). And (3) is actually totally irrelevant, and since (3) is irrelevant, (4) and (5) simply do not follow. (For logic's sake, (3) could indeed be split into several statements and the assumptions for those are challengeable. But to make it simple, I just keep it all in one statement.)

    In my less than humble opinion, the argument should run like this:
    1. FireFigures claimed that they were making The Ezio from the Assassin's Creed, but the logo of Ubisoft was absent from all materials they have released so far.
    2. Then, such unusual situation attracted the attention of a fan, who later notified Ubisoft that there might be an unlicensed figure produced by FireFigures.
    3. Then, to protect their intellectual property, Ubisoft has stopped FireFigures from doing what they were doing.
    4. Therefore, FireFigures now cannot deliver.

    It is logically clear that if FireFigures did not claim what they were making to be "Ezio" and "Assassin's Creed", they would not attract unwanted attention from fans and the game company, then our anonymous blamers might live happily ever after. I simply don't see the reason why the most essential fact of the case, i.e. FF's claims at the first place, could be totally ignored, and people could point their fingers to whomever they like. I suppose, when an unexpected or unpleasant event arises, it is always easy for people to scold at somebody, rather than to calm down and think the whole thing through step-by-step.

    I was happy too when I heard that another AC figure would be released, and I was disappointed too after the whole thing got revealed. But I never get too emotional, or even illogical and irrational. I know, to those blamers, all I have said may still sound wrong, yet what I have

    been saying is mere logic, and how could a person blame logical reasoning?

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    1. Thank you for your comments V.

      As many others, I too was excited by the prospect of 1/6 figures from Assassin' Creed but I wanted to know if they were licensed. Too many, license is not an issue but it is.

      Apart from the fact that someone is copying a Intellectual Property's rights without getting a proper license, there are other reasons why a license is important in my opinion. Being licensed by Ubisoft means these figures must be approved by Ubisoft before being sold to the public. Concept art is provided to the company and Ubisoft gets a chance to correct the details and stuff like that should it not be accurate. Or else, it's just someone's perception of a character. To some it may not be important, but I felt it was.

      Another point was that Fire Figures are a new company, I was unsure of what to expect. I wanted to know if it was licensed. A license would have meant I can be more trusting about the company.

      Of course, some say that I shouldn't have contacted Ubisoft and they wouldn't have know about it. Are you seriously telling me in this year 2013, someone selling 1/6 scale Assassin's Creed figures with the name and title would go un-noticed by Ubisoft? It was all over several forums.

      From what has happened now, I feel Ubisoft shutting it down now is better than them shutting down at a latter stage. After all the promises from Fire Figures to make Altair, Connor and Edway after Ezio, what if they were shut down half-way? Or worse, on a latter stage of Ezio's production. With PayPal giving a 45-day window to make a dispute and FireFigure's delivering of products only after 30 days without adding delivery time (subject to absolutely no delays n production), they were really stretching it. Based on their FB page, it doesn't seem like they are handling the refunds very efficiently..

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