They used the silhouette of Altair in their placeholder for the last figure and many thought that Altair would be the last figure in that series. However, if you looked closer, it also states that the silhouette is not related to the figure.
So why did they decide to keep the 4th figure a secret? Well it's all revealed now..
Edward Kenway was the unrevealed figure. Of course, they couldn't reveal him even before Ubisoft did their reveal..
Awesome! McFarlane decided to do the Kenways before the rest it seems. I'm starting to like this line more and more as much as I'm still quite pissed with NECA losing the license.
The figures look pretty good so far even though I'll have to wait till they are released to make my judgement. I'm excited and I can't wait to get these figures in hand. Hoping they do well so we can see more Assassin figures...